The following leaflet came through my door a couple of weeks ago and it has troubled me ever since. When something causes me concern I leave it handy so that I can think through whatever it is that disturbs me. The flyer sat on my desk waiting for me to find a few minutes to think about and deal with it.

Now don’t get me wrong, Ruth (and I don’t know her) sounds like a very enterprising young lady, fair dues to her for setting up and running a business from her home. I am sure she will do very well. The other side of the leaflet gives information of the waxing, eye enhancing, manicures, pedicures and facials and the prices seem very reasonable. I have no problem with that.

This is the third such leaflet to pop through my letterbox in recent months. One young lady will carryout the treatments in your own home, while the third carries on her business above a hairdressing salon.

The part that causes me concern is in the centre column – second paragraph;

Pampered Princess Package (Up to ten children 15 years and under)

The little princesses will receive a file and polish of fingers. A Little Piggy mini pedicure including nail stickers, and a mini makeover of eyes and lips. Each child will receive a goody bag. £10 per child

Where did this idea take off? Was it from Television? Are we trying to turn our little-ones into mini Victoria Beckham’s – making them old before their time?

OR

Are we unwittingly grooming them for paedophiles?