When you buy a gift for somebody what criteria do you use?

Is it a quick run to the local off-licence for a couple of bottles, not knowing the preference of the giftee so you play safe with a red and a white?

Do you buy the latest blockbuster from the stand alone display just inside the door of the nearest multi-branch Bookseller?

Is the gift selected because it is something in your favourite colour that you would love to have?

Perhaps you spend time, maybe months watching and looking for that special item that you know will be treasured.

Have you ever purchased a subscription to a magazine for twelve months, a season ticket to a particular sport, or concert hall?

What was the most successful or appreciated gift?